Expansion is one word that drives any business over the edge. Global expansion drives the entrepreneurs to enter into the competition of branding, advertising, and competitive selling pitch. For long-term success, it’s not only the marketing techniques that will take you far enough but also the dynamics of translation, a vital tool for globalization. Conveying the message to the audience is crucial. If you can get it right (with the right tone, dialect, and delivery), your content will be the king. Communication with the audience is best when it’s local. Do you think you are all ready to take a step with translation? Just go ahead and read the ways translation fosters business growth.
The translation is what you call Coming into your Senses in a local language.
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How do you define translation? It’s really important to have a clear idea of the role-play of translation, how much translation is required, and when required. In contact with the local market, the best way to approach the target audience is to deliver the products and services in their native tongues.
Research has declared that 87% of consumers are least interested in buying from the English website because native websites show more reliability. Usually, a consumer is more liable to lose interest in a website that is not easy to navigate.
People in business can avail interim of opportunities from translating the website content, ad copies, documents, product descriptions, etc.
But what role does translation play for your online presence? Well, here’s how it works.
1. Customer reach
Ask yourself, why did McDonald’s go global? They had great sales in the US, what made them, and other similar brands, to branch out?
Increasing the customer base, that’s why.
A thriving business is already successful in the home market. If the business doesn’t expand, it will start becoming stagnant, a common business analogy. Vulture brand will sweep in once the descending takes place. Of course, the other reason is to grow, to keep your business alive, and popular global expansion is a must.
Translation makes a consumer feel safe and comfortable while going through the website. Browsing in their language creates trust and loyalty (even if they don’t buy the product in the first place). Eventually, consumers will end up buying from your website or retail shop.
2. Good word of mouth generates goodwill.
Did you know TOMS is one of the most known philanthropic fashion brands? It gives away the footwear to the needy. Sometimes it also includes eyewear or even a bottle of clean water.
The ultimate goal: brand awareness is not only limited to great sales but also the brand image.
Similarly, translation lets the consumer “trust” your brand. It’s the “extra effort” your customer wants to see you investing. How far would you take your business? Translation removes the language gaps between the culture, brand, and target audience.
Not to forget, it gains massive respect from the consumers too!
1. Take control of the internet.
The online digital world is fast-moving and constantly evolving every hour. Pandemic has driven many “non-users” toward the internet, using online shopping services (Amazon had a hard time keeping up with the supplies) and even retaining loyal clients.
But this also created the opportunity to begin some careful experiments with translation and localization. Even if you weren’t doing it already, it would be a good start. A carefully translated content gives you much control over the type of traffic you expect to generate. So if you don’t pitch in for translation, your competitor will.
2. A beginning of healthy relationships with partners
Finding a reliable partner is a hard catch. Before you partner with a foreign distributor, you need to plan a market survey. Fish out the distributors and other local partners that are the best candidates for your business.
The translation is used for external purposes like advertising, but it is also equally helpful in internal affairs. Technical, financial, legal proceedings, etc., translated for your foreign office will let the staff communicate effectively, work till completing the deadlines, and be more open to new daunting tasks.
The translation is one of the greatest assets to ensure a productive output from your employees and create a healthy business relationship with partners.
3. What does customer support say?
This question can bring a lot of grievances from the consumers on a social media platform. Customer support is highly criticized by online consumers, as they do not deal with them the right way. For an international brand, a translated content would work like magic. FAQs, manuals, live chat, etc., can be translated to ensure that they are being listened to whatever the customer has to say.
The response matters the most, even if the live chat option is not available. An answer conveyed in the native language can help boost the confidence the consumer has in your brand.
Besides, it also creates an opportunity for the customer service representative to reach the root problem, i.e., no lack of communication thereof.
Still skeptical about hiring a translation service?
Don’t be; the first step is always scary. But if you plan to reach a maximum audience and probably even gain the right extent of popularity. Translation services are just an easy way for you to understand the audience, their wants, and needs.
Professional help can amplify your business goals, achieve a new direction, and establish ground roots in a foreign market in an organized way. They translate your work, get it done in fast turnaround time, and proofread to avoid errors.
Translating an entire business is not an easy task; you will require proper planning. If you are ready to adopt the local culture and language, this step will instate future opportunities for you in the long run.
Globalization and translation go hand in hand. The life cycle of your business expansions is a hidden language. Take a plunge for it.
Featured Image by Tumisu from Pixabay