Mobile Industry reaction to cheapest smartphone ever, the Ringing Bells Freedom 251
Not every day you find a product sold for nearly 90 per cent less than its production cost. But the newborn child in the block, Ring Bells, did it. While its production cost is all about Rs 2,500., it established the Freedom 251 smartphone at only Rs 251.
Certainly, on hearing the cost of Freedom 251, everybody is aghast, perplexed and are scratching their heads.
DataWind’s CEO. Suneet Singh Tuli is one of the sceptics. Of course he’s reasons to be stressed. DataWind, which entered the Indian marketplace with the Aakash tablet, places to bring a cell phone after this year at Rs 999. But Freedom 251 have had destroyed its prospects and has stolen all the limelight from DataWind’s coming mobile.
Thus, we are interested in learning how they’ve realized this, including all of the licensing fees,” Tuli was quoted as saying.
Indian Mobile Association, which represents retailers and cellular telephone producers, has complained to the telecom minister Ravi Shankar Prasad.
“Even if the item is sold at lower gross profits in an e-commerce sort subsidised sale, the last consumer cost cannot be lower than Rs 3,500-Rs 3,800,” ICA further added.
Meanwhile, the symbol of even Adcom, whose, whined that they don’t have any knowledge of their brand name used by Ringing Bells for their mobile.
Many mobile analysts have said that its apps icons look like that of iPhones. In other words, it is a complete replica of iPhone
