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The Art of Business Successful Writing: 8 Essential Tips for a Professional PowerPoint Presentation

There may come a time in your life when you have to make a PowerPoint presentation. It could be in college for a business class or you could be planning to start a business and need to present a business plan to potential investors. Whatever the PowerPoint presentation is for, you need to make it professional, making sure that it conveys your main message in a clear and visually appealing way. But many people mess this up and end up making a PowerPoint that either does the opposite or doesn’t convey the message effectively. That is why we have gathered nine tips that will help you craft a professional PowerPoint presentation for your business class or investors.

  1. Make It Simple

keep it simple

When it comes to writing PowerPoint presentations, keeping it simple can be the best course of action. PowerPoint has a lot of tools that can allow you to unleash your inner creativity and create a mind-blowing presentation, but sometimes, less is more. All you have to do to make a professional PowerPoint presentation is pick a template with a simple background and a readable font, such as Calibri or Arial. You don’t have to bother with all those fancy backgrounds, text effects and transitions – your audience will still get the message without them.

  1. Be Consistent

If you are using a template, try as much as possible to match its overall theme throughout the entire presentation. If the artist who designed the template used a certain font for the heading, don’t change it to something else or resize it. Pay close attention to how your slides are designed and make everything else match them, especially when you are trying to visually present your data using visual elements like charts and graphs.

  1. Limit the Amount of Text and Bullet Points

Having too much text and bullet points in a slide is one way to lose your audience. The less text and bullet points you have, the better. This is because the audience is supposed to be focused on your narration, not reading a lot of text on the screen. If you are including too much text because you need to remember what to say, PowerPoint gives you the option to include more detail in the form of notes that only you will see.

  1. Use Images

You should try to keep text and bullets points to a minimum. That is why images are your best friends. They are an excellent way to visually represent your points to the audience so they absorb the message better. Be careful not to overuse them or put images that are unrelated (just for decoration). Another important thing to remember when using images is to use high-quality images, not low-resolution images that you have to stretch to fit the outline of the slide. There are plenty of places online, like Pexels and Pixabay, where you can get free, high-quality images to use in your presentation.

  1. Use Contrast

When using colors, you have to be smart about them by paying attention to the contrast. This means learning to use colors appropriately, like making sure not to place dark text on a dark background (this will render any text unreadable). Also keep in mind that regular black text on a white background will make your presentation look bland, which can pretty much make your entire presentation look boring. Find interesting ways to use color while keeping contrast in mind or just use a template so you don’t have to worry about any of it.

  1. Keep Your Audience in Mind

The audience will come to your presentation with a few expectations, and knowing them will help you craft a presentation that will meet them. Once you know what they expect, you will be able to capture their attention and deliver your message in a way that they will be able to absorb with ease. Moreover, it will help you streamline your presentation to the essentials and help you with everything else, from the text you write to the images and colors you use.

  1. Practice the Presentation

Going into your presentation unprepared is one recipe for disaster. If your delivery is sloppy and awkward, the audience might not learn anything from your presentation no matter how much efforts you put into making it look great. The aim should be to draw attention to the content of the presentation and not yourself (your mistakes can shift the attention of the audience from the presentation to you). That is why it is important to practice how you are going to deliver your message to your audience. It might seem a little silly to pretend that you are speaking to an audience, but it will help make the content flow out of your mouth with ease and stick to the allotted time as well when the time comes to actually present.

  1. Get Feedback

You can also have a peer review your presentation to make sure that there are no errors. When someone else looks at your work, they can be able to point out spelling and grammar mistakes and tell you if your message will be perceived the way you intended.

As you can see, crafting a professional personalized PowerPoint presentation is not that difficult. As long as you stick to the tips outlined in the article above, your presentation will turn out great. But if you are still having trouble, don’t panic. There are many great PowerPoint presentation writing services that can help you out.