In modern digital marketing, perhaps the single most important metric for a marketer is the web ranking of his website. In other words, how close to the top results is his website shown in google search results. What are the best SEO tools that will help you climb the search results ranks?
This is determined by SEO or Search Engine Optimization. SEO is the technique of optimizing a website in terms of keywords, content, backlinks, technical improvements, so it may reflect higher in google search results whenever a user does a relevant search.
SEO has emerged to be a critical determining factor in a website’s success in recent years. One must also be informed that SEO is not a one-click trick, but requires long term website optimization keeping up to date with the dynamic google search algorithm.
Understand it with the help of an example. You’re running an SEO company in Pune. Depending on what sort of clients you are targeting, you’ll have to tweak your website content and focus on keywords.
For local clients, Pune would be an important keyword followed by the service niche that you’re marketing, e.g., content marketing, email marketing, etc.
As stated previously, this optimization might take a while, and the constantly changing Google algorithm doesn’t make it easier.
Fortunately, there are several SEO tools available that make your work extremely easy. We are listing here some of the best options that will help your company boost the visibility of your company’s SEO services in India and beyond.
Let’s take a look at some of the best SEO tools in the industry:
GTmetrix: A great analyzing SEO tool
As mentioned, GTmetrix provides a great analysis of your website performance. It breaks it down in terms of easily understandable numbers.
The most important metric it measures is the loading speed of your website. It gives you all the details regarding loading speeds and the number of requests handled at a time.
The tool plays a video while the website loads so you may identify any bottlenecks that may be present. You can even set up alerts that will warn you in case your website faces any issues.
You can test loading speeds from different locations globally, using GTmetrix’s 28 servers that are spread through 7 locations.
SEMrush: Keyword King
This tool’s SEO expertise lies in keyword research. It can analyze the keyword strategies of your SEO company’s competitors.
SEMrush also finds out new keywords relevant to your niche and determines the potential of those words.
Additionally, SEMrush has features like SEO auditing of the website content. It can also find opportunities for integration of backlinks into your content.
You can get data stating the kind of traffic your website is receiving, whether it is paid or organic. One more advantage of SEMrush is its free trial period, which makes it all the more accessible.
Majestic: Backing the backlinks
Backlinks are one of the three pillars of SEO, others being keywords and content. Majestic SEO tool helps you better your backlinks.
You can measure the relevance of your backlinks and determine their trustworthiness. Its unique feature, which is Backlink history checker, can compare your competitor’s backlink history to provide you with an intelligence map based on backlinks. Subsequently, you can use this to strategize your website and its content appropriately.
Its sophisticated web bots help to audit the backlinks by detecting lower-ranked links and reporting it to the owner.
MozPro: The Allrounder SEO tool
One of the best features of Moz Pro is that it is good at a lot of SEO functions instead of being the best at only one.
It has an extremely simplified user interface that makes it very approachable. It has free browser add ons, such as Google Chrome, Open Site Explorer (helps in webpage auditing), and Keyword Explorer (for analysis of keywords)
If you want an all-round SEO tool, you cannot go wrong with Moz Pro. It tackles the analysis of backlink profiles, website ranking in search results, Optimization of On-page SEO, etc.
Moreover, you can manage your content using this tool to make it more suited to your business to drive more organic traffic.
Thus we see that so many SEO tools are available that SEO companies in India or anywhere might be spoilt for choice. To ease that struggle, go through these options and see for yourselves the results speaking for themselves.
Over many years, these tools have been ruling in the market. They provided the best results to the users and companies who are using these efficient and effective tools for their organization’s online marketing.
Featured Image by Gerd Altmann from Pixabay