When it comes to building up your social media following, it’s easy to give in to the lull and not expect your page to grow much more than it already has. If you’re new to social media, the idea of starting from scratch can be daunting. Fortunately, there are many different ways you can grow your social following from both an organic and paid perspective. In many cases, SEO companies have the skills required to build an audience and grow a community online effectively. We’re sharing some of their top tips below!
1. Follow Relevant Accounts On Your Chosen Platform
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One of the best ways to build up your social following is to follow real, relevant accounts. By doing so, you will attract more people to your profile, which will then increase your own social following. In turn, you will start to build your very own community of people who you can interact and engage with regularly. In some cases, you may be able to start a follow for a follow trend, whereby you follow a user, and they follow you back. This is especially true if your profile is filled out to the max, with the necessary fields completed. To keep users engaged, it’s important to have something to share with them. This will also help to keep your profile active, ensuring that your posts show up in users’ news feeds.
2. Be As Active As Possible
Keep your profiles in good shape. To build up your following on social media, it’s important to remain active on all platforms. But why? Social media users are bored of seeing post after post with no real engagement or interaction. Still, by regularly commenting on and resharing posts others post, you can naturally grow your audience and prove that you are not just another bot. If possible, you should always state why you are resharing someone else’s post, as this may encourage the person who posted the post to comment back to say thanks. Always tag them where possible!
3. Choose The Right Social Media Platforms For Your Business
We often hear the phrase “less is more,” and that’s certainly true when it comes to using social media for business purposes. While it’s important to have an online presence, there’s a fine line between going overboard with the number of accounts you have and the quality of the content that you post. To make sure that none of your social media channels flop, we suggest choosing a limited number of platforms that will actually help your business to grow, whether that’s Facebook, Twitter, Instagram, Pinterest, LinkedIn or another niche platform to grow your community.
While some social media platforms can be used for business and personal use. Others are better suited to one or the other. For example, Facebook is often referred to as a friend, and family-orientated channels and businesses are often discouraged from creating a page on the platform. This is especially true from a paid social marketing perspective, whereby Facebook requires the input of a budget for your Page to be seen by people who may be interested in your product or service. LinkedIn, on the other hand, can be used to build a professional network and attract new business.
4. Connect With Influencers & People In Your Industry
Starting fresh on social media can be daunting. Which is why connecting with influencers from the get-go can help to put your online marketing ideas at ease. Connecting with industry influencers is a great way to achieve the balance of content that you need on social media to encourage people to engage with your page. This is especially true when it comes to developing your social media strategy. It will help to ensure that your page content remains fresh and up to date.
Depending on the nature of your business, you may attend regular events or conferences. If this is the case, you can connect with speakers and other attendees to get a conversation rolling. This is an excellent opportunity to grow your own network. It will provide you with the opportunity to attract further business and increase the exposure of your products and services.
5. Make The Most Of Paid Social Media Advertising
In addition to engaging with your audience and taking advantage of the perks of influencer marketing, you should also consider utilizing paid social advertising when building up your social following. Despite the success of many organic social media strategies, putting a small budget behind your efforts will help to make the impossible, possible.
There are several ways in which you may choose to advertise your business page through paid media, including engagement ads and generic sponsored content. Both of these types of advertising will make your Page more prominent on the platform in question. It will encourage users to click on your profile to find out more about the products and services you have on offer. It doesn’t have to cost much either, as a little often goes a long way!
Building your social media following can sometimes seem impossible, especially if you are experiencing a lull in growth. However, by following these top tips, you can rest assured that you will grow an engaged audience that will help your business to flourish.
What’s your best tip when it comes to gaining followers for your business on social media?