The demand and acceptance of video content are rising, and this culture is not stopping. This indicates how lifestyles are becoming more visual and how online shopper behavior is changing. Brands rely on videos compared to large amounts of text, images, and infographics.
So rather than just taking over the digital platforms with your pictures, why not convert them into exquisite videos and share them with your target audience?
Considering the versatility, cost-effectiveness, and convenience, creating videos from still images is surely better than creating fresh videos.
Let us look at a few facts and understand why it’s important for you to promote videos:
- As per a recent report, 68% of customers want to learn about new products through videos, and 39% want to see more explainer videos about brands and companies.
- In 2022, 22% of YouTube users watched online videos using their mobile devices, meaning many prefer watching videos on the go or using their smartphones.
- Every week, 92% of internet users watch videos online. 70% of YouTube viewers have seen an ad and bought something.
You cannot underestimate video power, so promoting your images by converting them into interesting videos is highly recommended.
This post will explore some basic ideas you can use to create compelling video content from still images. And you don’t need to be a professional or an expert to do that. If you have the right software, it will just take a few clicks and a couple of hours to deliver the most attractive version of your still images.
Some Tips and Techniques
Before you plan to sit down with your online editor and try to convert images into videos, you must consider the following tips that will help you bring out the best in your converted videos:
- Always start by considering your target audience’s tastes, likes, and dislikes. Capture the audience’s curiosity by paying attention to what they expect from a brand like yours. When individuals receive free content, they typically feel an obligation to buy what you are selling!
- Create the right content by factoring in target segments; and understanding optimal customer needs, desires, and financial situations. Think of dealing with customers’ day-to-day difficulties, desires, and purchasing behavior.
- Use compelling visuals and a captivating storyline, and share inside stories about your product, management, or brand. Combine text, art, motion, and more to make your video content dynamic and graphic.
- Deliver what your competitors have failed at. Observe what they are posting, analyze the gaps, and bridge them in your compilation. Make a photo video after doing some good research on the best kinds of image videos posted and also thoroughly studying your competitor’s posts.
4 Fantastic Ideas to Create Videos From Images
Now let us see the top 5 categories, which you can use to convert your still images into captivating videos for your target audience:
Create an Image Slideshow
Create an image slideshow that is enhanced with custom photos and motion graphics.
Slideshows can be put together in no time and can be displayed on a screen in a prescribed order. You can make periodic changes that you can manually control.
Slideshows can complement your verbal message using specific typography, colors, and images on every slide.
Try Stop-Motion Videos
Stop-motion animation is a great way to create short commercial content, which requires basic animation skills to make it work. Stop motion is the perfect medium to bring your products and seasonal decorations to life.
You can make a photo video in stop-motion format, which brings static objects to life. It stands out for its unique character and feels.
Make a Fascinating Video Collage
A photo collage is a series of images combined in an attractive way that can increase visual interest and reduce video run time. There is software available online that lets you create photo collages using layouts.
Video collages help structure, develop, analyze and present your still images in various features, color palettes, compositional issues, etc.
A Time-Lapse Video with Images Is Always in Demand
Time-lapse videos with photos are always in demand and are easy to create. With this technique, you can create videos that are larger than the sum of the individual frames.
Time lapses refer to taking photos of many scenes over time and stitching them into one seamless, accelerated video. In other words, the captured movie frames are much more widely distributed than the number of times the sequence is displayed.
This video helps you to visualize the progression of an unseen sequence of events.
Normally a 10-15 second clip is sufficient to accommodate 300-450 photos.
How to Create Mind-blowing Videos from Still Images
First, you can only make a photo video if you have access to sophisticated software. You don’t need a formal course or training to do that – simply follow these steps, and you can easily convert your images into charming videos!
Step 1: Use a Professional Online Video Maker
The principal step is downloading the software program to create enticing video content. Find out what you can do with the software and think of all the editing visuals and templates available to start your still-image video.
Step 2: Add Images
Next, you must import the pictures to add to the video. You have the leverage to add images in diverse photograph formats like JPG and PNG formats.
Step 3: Edit the Pictures to Your Timeline
Give your images a sequence, and drag and drop the files in chronological order. Make sure you have a variety, and the most relevant ones are either placed right in the beginning or at the end.
Step 4: Edit Your Media Files
You have the option to edit your pictures in the video. You can crop images or scale them according to your choice or simply add text, graphics, transitions, stickers, or animations.
Don’t forget to add an enticing title or interesting annotations to your video. You can also add effects like cursor innovations and a string of music to your video, which can immediately connect to the audience.
And finally, check the colors and fonts and make sure they match the brand style.
Step 5: Export Your Masterpiece and Post it on Multiple Channels
Once you’ve completed the editing process for your masterpiece, it’s time to display your final video with your audience.
You can export your photo video to various formats and publish it to the world directly on online platforms. You can share your photo video on YouTube or multiple social media channels.
By now, you should be clear about the importance of curating creative videos. Such innovative techniques not only charm your target audience but also helps in SEO optimization, get more leads and higher organic traffic to your website, and ultimately lead to higher sales and ROI; this is the ultimate objective of every business.
So why stay behind when you can race productively using the power of video marketing? Videos made from still images can improve your image, increase engagement, and increase your income. The result is an engaging audience and a bond with your brand.
Featured Image by Gerd Altmann from Pixabay