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Are expensive SSL certificates worth it?

If you’re familiar with the world of SSL certificates, you’ve probably noticed that prices can vary significantly from vendor to vendor. In fact, there can be a pretty huge gap between the cheapest certificates and the most expensive SSLs. You’ve probably wondered whether it would be foolish to just go for the cheapest SSL you can find, or would the aftermath fill you with regret? This blog will explore the differences between cheap and expensive SSLs, and which you should go for.

Let’s dive in!

Are expensive SSLs better?

Let’s start with the most pressing question. Do you get what you pay for with SSLs? Are pricey SSLs better? Personally, I would say no. Why? Because mostly SSL certificates in the market today, no matter where you buy them or how much you pay for them, offer the same level of 256-bit encryption. Encryption strength is the same across the board, no matter what those quippy PPC ads like to claim. You can, however, strengthen your SSL by optimizing your server settings, but this has nothing to do with the certificate itself. 

Now that we’ve gotten encryption strength out of the way, let’s move on to dispelling some more common justifications for buying expensive SSLs. 

Do expensive SSL vendors offer more perks?

I would also be inclined to answer this in the negative. There are myriad affordable SSL stores that offer just as good, if not better, services as expensive ones. Price alone is no indication of what your customer service experience will be like. 

So how should I choose an SSL, then?

Mostly just like how you choose to shop anywhere online. Read reviews across multiple sites to try to determine a vendor’s reputation. Check if they have comprehensive instructional content, customer service availability, and returns policy. SSL certificates can be tricky, so always be sure that help will be there should you need it. 

But the most vital thing to do is check is the reputation of the partner Certificate Authority (CA). CAs are the bodies that are in charge of SSL management. But not all CAs are created equal. In fact, some are considered quite shady. And if a CA is considered shady by major web browsers, you’ll be in trouble. They’ll likely flag your site as not secure, rendering your SSL all but useless. Avoid this by making the partner CA is trusted before buying. 

Wrap up

Some things in life are worth paying more for, but SSL certificates are not one of them. And in a world where you’re probably already being overcharged for so many things, why do it with SSL certificates? Secure your site with a cheap SSL and save your money for something else.

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