User-generated content is making a massive difference in the online world. With the hit of Instagram, influencers and ordinary people are at ease creating and sharing content with worldwide audiences. Instagram is the social media giant with several features like Shoppable posts, Insta Shop, Link in Bio, etc., that accelerate sales for brands and businesses.
Especially the shoppable Instagram feature is leveraging considerable benefits to the brands; it is increasing the shopping experience of Instagram users.
The amalgamation of user-generated content and shoppable Instagram can be an excellent deal for brands to enhance the user experience with the brand.
Do you want to know how Shoppable Instagram & UGC are beneficial for your brand? Then give this blog read till the end.
Let’s get started with the basics,
What Is User-Generated Content On Instagram?
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User-generated content is like any other content on the internet: blogs, reviews, images, videos, etc., created by the customers. However, on Instagram, you can find some particular type of user-generated content like images, videos, stories, GIFs, memes, etc., shared by Instagram users.
The people willingly share User-generated content without any sponsorship of the brand or extreme pressure. Because of this, user-generated content is highly trusted by other users.
What Is a Shoppable Instagram?
Recently, Instagram has introduced Shoppable Instagram Posts for businesses and brands using the Instagram platform to promote their products and services.
The Shoppable Instagram feature allows brands and businesses to tag their products in the post so that when their followers can buy the product while they are interacting with the Instagram post.
Shoppable Instagram features allow brands to carry eCommerce practices on Instagram. With this feature, brands can tag their product/s in the post, giving the product description, image, and details, and the buy button allows users to buy directly from the post without redirecting to the website.
With this Instagram, many brands and businesses (only available in certain countries) can leverage sales with the Shoppable Instagram feature.
If you are a marketer and want to increase sales, here are more effective ways to promote and make lucrative shoppable Instagram posts.
Yes, you guessed it right. We will talk next about blending UGC and Shoppable Instagram into a marketing strategy to leverage enormous sales.
How Shoppable Instagram & UGC Boost Brand’s Sales & Success?
Influence & Inspires People
One of the great benefits of using UGC content in marketing strategies is that it will influence people and inspire their purchase decisions. When people find their friends and influencers talking about any product, it will fascinate and encourage them to buy it.
Integrating user-generated content into shoppable Instagram posts will enhance the user’s interaction with the brand’s product, inspiring your potential customers with the real-life experience of users.
Professionally clicked pictures do not view a product that how it looks in the real world. Hence, using UGC images in your shoppable Instagram post helps your target audience get a better idea of your product.
Increase Trust & Authenticity
User-generated content acts as the source of trustworthy content for the brands. However, people more than brand-created content believe in the words of their friends and family regarding purchasing decisions. How many times have you experienced in your life that when your friends say something good about any product or have a good experience with the brand, you trust them and buy the product they are talking about.
Similarly, UGC is also a peer recommendation from the people like us; it builds trust and creates authenticity of the brand with the customers.
Boost Purchase Decision & Sales
90% of customers say that user-generated content on Instagram inspires their purchase decision. For example, people get motivated to buy products shared by their favorite celebrity, users, or friends on Instagram.
When blended with UGC, Shoppable Instagram posts enhance the purchase decision process of the buyer as well as the increased conversion rate of the product. Significantly the shoppable Instagram feature is leveraging considerable benefits to the brands; it is expanding the shopping experience of Instagram users.
Reduce Product Returns
Data shows that 23% of customers buy the wrong size product or are disappointed with the product as it seems in the product image; it does not appear the same when it is delivered.
User-generated content displays the product images from real life; new customers will better understand the product.
Thus, UGC reduces product returns as customers get the essence of the product in real-life shared by the Instagram users.
Enhance Brand Promotions
Brands can also run shoppable Instagram ads with the products tagged in the posts. To increase CTR and conversion through ads, you can use user-generated content in the ad copy to grab the attention of your target audience and introduce them to your product.
User-generated content in your marketing campaign leverages 4X more click-through rate than simple Instagram ads.
We can say that user-generated content has brought a new shift in the marketing approach. Brands are leveraging huge benefits with user-generated content for a long time but never know. However, social media platforms have grown the power of user-generated content, and now many brands can understand what people are saying about them.
So utilize it as your happy customers are doing word-of-mouth marketing for you. Leverage the potential of user-generated content and shoppable Instagram feature together to boost sales, social proof, and success of your brand.
Author Bio- Jack Roger is a technical writer. He is passionate about researching meaningful content and putting it into words, such as innovation, technology, Shoppable Instagram & UGC trends.
Featured Photo by Shopify Partners from Burst