Over the years, Rihanna has adroitly represented an array of astounding outfits. Even though some consider her a bird of Juno dresser, Rihanna is very intentional, always calculating the way she presents herself to remain mysterious.
Rihanna fashion collaborations leave her fans wanting more. She has put her fashion prowess on almost everything from socks to sunglasses, creating new brands of her own and launching collaborations with the brands already in the market.
Here are the top 10 best Rihanna fashion campaigns and collaborations.
1. Puma Shoes
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Undiscouraged, Rihanna bounced back in 2014 with a collaboration with Puma Shoes. There were many Puma Shoes Rihanna campaigns in the year, and they created several collections, all of which were very successful. The first collection debuted in 2016 during the New York Fashion Week, where pool slides (fur-covered) and new puma sneakers sold in large numbers.
In 2015, Rihanna collaborated with Stance producing many collections that included sheer thigh-highs and over-the-knee socks. The thigh-highs had marabou trimming while the socks had the images of Rihanna. In the same year, Dior tapped Rihanna as its black ambassadress, a role which saw Rihanna appear on the company’s ad, the Secret Garden campaign.
As a result of the collaboration with Dior, which began in 2015, Rihanna debuted her first design for the company. The design was part of the deal signed by the company. The design was that of sunglasses, and they sold for between $840 – $1,950 each.
4. Manolo Blahnik
In 2016, Rihanna partnered with Manolo Blahnik and helped to produce three all-denim collections. These were the very first collections, but they almost crashed Manolo Blahnik’s website. The sales shot just like the Puma shoe sale. The undisputed giant of the collection was the 9-to-5 boots priced at $4,000 a pair.
5. Fenty Beauty
Rihanna launched her brand, Fenty Beauty in 2017, the much-acclaimed brand, which she claimed was committed to inclusivity. She collaborated with the beauty line LVMH to launch this brand, which brought her about 500 million euros in revenues in the first year.
In 2017, Rihanna also worked with Chopard, a jewelry giant, but only on a limited edition. The collaboration resulted in a line of rectangular motifs having “jungle green” and gold ceramic links. They launched the line at the Cannes Film Festival, which took place that year. The products sold for at least $1,460 each.
7. Savage x Fenty lingerie line
In 2018, Rihanna launched her Savage x Fenty lingerie line, the much anticipated size-inclusive lingerie line. The launch took place during the New York Fashion Week, where several other models such as Gigi Hadid, Bella, and Duckie Thot were present.
8. Fenty, in collaboration with LVMH
In 2019, Rihanna debuted her new luxury brand, Fenty, in collaboration with LVMH at a Paris presentation. Through this collaboration, Rihanna once again proved herself as one of the leading fashion forces of this generation.
9. 2019 BET Awards
For example, during the 2019 BET Awards, Rihanna had the chance to present Mary J. Blige her award. Rihanna was in a busty biker jacket besides matching leather pants. To complete the outfit, she has a fanny pack, which made her fit for the camera.
10. Diamond Ball Of 2019
And during the Diamond Ball Of 2019, Rihanna wore a Givenchy couture, designed by Keller Wight Clare. The Velvet turtleneck had a mermaid tail, making it look sexy. Rihanna fashion has grown more and more popular each year.
Featured Photo by Charisse Kenion on Unsplash